Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country.
Localization also includes a digital marketing plan that resonates with your target audience, knowing what merchandise will sell, and knowing if customers in your target country prefer buying online via a desktop site, or if they are a mobile buyer.
That can also determine how your target customers prefer to pay for goods – and in some countries, consumers prefer to make offline payments for online merchandise.
In this Special Report from Multichannel Merchant, you will learn:
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