Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment

As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and more.

And you know that to deliver a true omnichannel experience, you need all your channels to deliver accurate, complete, and consistent product options, information and images. Shoppers want everything — from size, color, weight, video and photos, ratings and reviews, and more – before they’ll purchase from you. This new report details how you can to manage massive amounts of product data and images, while keeping it all organized and consistent across your growing list of marketing channels.

You’ll learn:

• Why an omnichannel strategy must include a product information strategy
• How a PIM can synchronize product data and digital assets derived from applications like ERP, CRM and PLM
• Which channels need to share your product information, and the pitfalls to avoid in bringing that information together
• How Johnstone Supply improved efficiencies in product management and created a more reliable catalog creation process
• And more

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