If there is anything we learned at all from 2014, it’s that merchants need to be different from their competitors in all facets of the business, especially the shipping and delivery portion of their business. Customers want free shipping; whether a merchant can provide that is the deal breaker.
Multichannel Merchant’s MCM Outlook 2015 survey was fielded between Feb. 17 and March 10, 2015 with 175 qualified respondents. This report curates the Operations + Fulfillment findings, including:
The following people direct-to-customer executives are interviewed in this report:
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