11.11

Alibaba Group Previews Plans around 2016 11.11 Global Shopping Festival

| MCM Staff

Alibaba Group has announced that as a continuation of the success of the Group’s inaugural 11.11 countdown gala last year, it will once again host a similar event this year in the hours leading up to the midnight start of the upcoming 2016 11.11 Global Shopping Festival. Here’s what Alibaba plans to do offline to get buyers to shop online this Singles Day.

Lessons Learned From Alibaba’s $9.3 Billion Singles Day

| Tim Parry

Purchases made via Alipay on 11.11 topped $9.3 billion, a 60% jump thanks to Alibaba’s efforts to globalize Singles Day. In this video, Scot Wingo, the founder and CEO of ChannelAdvisor, shares his views on Alibaba’s efforts, and what lessons U.S.-based merchants can carry over into the holiday season.