Growing Global 2015, Alibaba.com, Tmall, Taobao, ecommerce, global ecommerce, cross-border ecommerce

Alibaba Looks to Cash In with Ali Chinese New Year Shopping Festival

| Tim Parry

The Ali Chinese New Year Shopping Festival will have a different look and feel to Alibaba’s hugely popular 11.11 Global Shopping Festival. The Festival aims to capture the spirit of Chinese New Year among households across China, while also supporting communities throughout the country.