Bronto’s Jim Davidson Talks About Black Friday Email Marketing
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
black friday 2013
Adobe: Black Friday Ecommerce Sales Just Miss $2 Billion
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
Walmart, Amazon and Nordstrom Dominate Social Word of Mouth
Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.
70% of Merchants Expect Zero Growth on Black Friday and Cyber Monday
A recent survey of nearly 1,000 merchants has found that Black Friday and Cyber Monday might not be a major success in terms of sales for some retailers. In fact, according to the survey from Newtek Business Services, 70% believe their sales on Black Friday and Cyber Monday will remain unchanged compared to 2012 sales.