Is Free Shipping Now Essential for Retailers?
Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?
Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?
UPS’s Melanie Alavi talks about the ecommerce customer experience at IRCE 2013 with Tim Parry of Multichannel Merchant. Alavi also discusses the results of the 2013 UPS Pulse of the … Continue Reading →
With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.