Harris Poll Archives - Multichannel Merchant

Mobile Will Be Used More Among Shoppers This Holiday Season

November 16, 2016 | MCM Staff

Shoppers will be using mobile devices far more this holiday season and online will overpower bricks-and-mortar when it comes to shopping. See what other results were revealed in a survey by Catchpoint and the Harris Poll about this holiday season.

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends

December 3, 2013 | MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.