Are You Meeting the Needs of Today’s Multi-Device Shopper?
Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.
Marketing
Wayfair Partners with Porch.com
Wayfair Inc. an online destination for home furnishings and décor, announced a partnership with Porch.com, a home services platform for homeowners and home professionals. See what the is partnership will mean for both Wayfair and Porch.com.
3 Tips for Capturing Gift Givers in Your Review Strategy
Before making a purchase decision, shoppers often turn to online reviews to hear the opinions of others who have already purchased the product in question.
How Proper Preparation Can Maximize Your Digital Advertising Campaign
A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.
Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads
The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing … Continue Reading →
Godiva Chocolatier Increases Creative Output 380% With Zmags
maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.
Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support
Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.
4 Ways B2B Marketers Can Successfully Drive Customer Experience
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
5 Reasons Why Brands Can’t Measure DTC Channels By Sales Alone
We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.
Subtle Ways to Personalize the Shopping Experience
When it comes to the new ways people shop and buy, shoppers still would rather consult on the phone with a clerk while some don’t mind if you offer personalized recommendations. Here are what you should be thinking about when it comes to personalizing the shopping experience for your customer.