Sears and Kmart Make Cyber Monday a 3 Day Event
Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.
Marketing
Insightera Provides a New Dimension with Personalized Retargeting for Marketers
With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.
JCPenney and Kmart Tweet-off the Holiday Season
Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.
Are Damaged Packages Damaging Your Brand’s Reputation?
In advance of the holidays, StellaService Analysts examined more than 3,200 packages received in order to understand the frequency in which shoppers are receiving damaged packages and which carriers are responsible for the highest percentages of damaged packages. Here are their findings.
How Ad Extensions Can Spice Up Your Marketing Experience
As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.
The ProFlowers Personalization Fail
This morning, my wife asked me if I got the email she forwarded me from ProFlowers. I know she doesn’t like to receive flowers (this is a documented fact, not … Continue Reading →
JCPenney’s Ecommerce Sales Rise 24.5%
Third-quarter net sales at JCPenney were down 4.8%, but its ecommerce arm continues to shine. Online sales through JCP.com were $266 million for the quarter, up 24.5% versus the same period last year and reflecting sequential increases through the quarter.
How Do Social Login & Sharing Affect Ecommerce?
Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.
Which Social Media Networks are Your Shoppers On?
Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks … Continue Reading →
Leverage Ecommerce to Eliminate Channel Conflict
The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.