3 Trends in Retail Email Marketing to Watch in 2016
For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.
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Mastering Mobile Email Part 3: Contextual Optimization
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
Mastering Mobile Email Part 2: Crosschannel Integration
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.