The Shopping Habits of the B2B Buyer
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
UPS’s Melanie Alavi talks about the ecommerce customer experience at IRCE 2013 with Tim Parry of Multichannel Merchant. Alavi also discusses the results of the 2013 UPS Pulse of the … Continue Reading →