All Sorts of Sales Records Set on Cyber Monday 2015
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Rakuten Marketing
Retail Bloopers and the Role of Attribution in Delivering an Omni Experience
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.