SAP Consumer Industries

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Are We Out-Competing Ourselves?

| Lori Mitchell-Keller

Shoppers look pretty much the same as they did a few years ago when smart phones became prevalent. Shopper expectations, however, are vastly different. And guess what, it might just be our fault.