Community-Based Ecommerce Marketplaces: How Mission, Authenticity and Trust Can Drive Success
Ecommerce marketplaces used to be thought of as the sole domain of deep-pocketed companies like Wayfair, Walmart and etsy. But with the advent of headless commerce and APIs, and platforms like Salesforce, Adobe/Magento and Shopify, retailers and brands — and increasingly, affinity-based communities or organizations — are finding it easier than ever to launch their own successful marketplace.