Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations
Having been around since 1856, Manchester, VT-based Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer
But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s
The smart company lays out strategic planning in a way that’s visible to everyone: For example, if we do this, X will happen, if we don’t, Y will happen.
Few of us can remember the number of times we’ve resolved to lose weight, or the number of times we’ve gone off a diet. For companies, however, the current
Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.
We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they
It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.
Fears that January would find catalog warehouses brimming with unsold merchandise have been mostly unfounded. Even San Francisco-based Rochester Big &
Rick Peterson is a quiet, soft-spoken man who seems to put plenty of thought into his answers. So ask him what it was like to move from a non-union to