Curt Barry is chairman of F. Curtis Barry & Company, a consulting firm specializing in multichannel operations and fulfillment. The firm provides services in system selection and implementation in OMS, WMS, ERP and Inventory systems, 3PL logistics, distribution center design, improvement in facility capacity, workflow and cost reduction and benchmarking. Curt is the author of “Best Practices in Multichannel Operations and Fulfillment.”
What are the underlying reasons behind offering free shipping and processing to customers? Is this common practice in other companies in the multichannel industry? Can anything positive come from giving free shipping to our customers?
Now is the best time to start planning holiday 2007 because your people will remember vividly the good and bad anecdotal incidents from last year and you will also have the operational and benchmark data available.