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Splitting the Tab  Apr 01, 2001 9:30 PM By Diane Cyr

If you’ve asked a restaurant to split a check lately, you might be able to appreciate the new brand management strategy at Newco, the holding company

The Un-Union  Apr 01, 2001 9:30 PM By Diane Cyr

MRO marketers Wilmar and Barnett merged last year

Slowly but Surely  Apr 01, 2001 9:30 PM By Diane Cyr

As so-called old-economy catalogers, Wilmar Industries and Barnett took their beatings in a tech-happy stock market. Now high-tech has cooled and Wilmar

YOUR NEW CUSTOMER  Jul 01, 2000 9:30 PM By Diane Cyr

Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important

Ha-Lo bets big on the Web  May 01, 2000 9:30 PM By Diane Cyr

The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value

Spiegel’s power play  Apr 01, 2000 10:30 PM By Diane Cyr

Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

THE NEW FINGERHUT  Jul 01, 1999 9:30 PM By Diane Cyr

Right here,” says Will Lansing, president of Fingerhut Cos., “we have the look and feel of the new Fingerhut.” He’s holding up a 1999 Spring Big Book.

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