Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Post By Erin Lynch

Achieving Success Through Effective Email Marketing  Sep 24, 2012 8:09 PM By Erin Lynch

Joanna Morrissey, ecommerce strategist with, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.

How Filson Leverages its Heritage  Sep 20, 2012 3:59 PM By Erin Lynch

So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.

4 Tips for Mastering Holiday Emails  Sep 13, 2012 10:18 PM By Erin Lynch

We met with Responsys

Nordstrom: Retailers Need a Focus on Customer Engagement  Sep 13, 2012 9:57 PM By Erin Lynch

Speaking Tuesday at the National Retail Federation

Jerry Storch: Bricks and Mortar Stores Not Dead  Sep 12, 2012 10:34 AM By Erin Lynch

In his keynote address at the National Retail Federation’s Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don

Rue La La Offers Tie Tying Cheat Sheet  Sep 07, 2012 1:14 AM By Erin Lynch

It’s an age old question that every guy asks themselves at some point in his life: how exactly do you tie a tie? Well, Rue La La took to Twitter today to show men exactly how to do it, where it should hit on the body and other neckware questions.

Are You Ready for the Holidays?  Sep 06, 2012 11:07 PM By Erin Lynch

Although it

Nike Basketball and Ty Lawson Blow Past the Competition  Sep 05, 2012 12:20 AM By Erin Lynch

Sometimes the best way to create buzz about your product is by having an amazing demostration. Nike Basketball did an amazing job with this video tweet of the Denver Nugget’s point guard Ty Lawson offering great dribbling technique to help you fly past the defenders. Uploading videos to your social media sites is one of the best ways for your customer to come back to check out your sites on a regular basis.

Macy’s Request to Block JCP-Martha Stewart Deal Will Be Denied  Sep 01, 2012 2:00 AM By Erin Lynch

A New York Supreme Court judge said he will deny Macy’s request to block its rival, J.C. Penney, from selling home goods from a Martha Stewart line in its stores according to Reuters.

Fairytale Brownies Must Be the Tastiest Place to Work  Aug 31, 2012 1:51 AM By Erin Lynch

Fairytale Brownies took to Twitter today and posted this pick of it’s staff “testing” out two new brownie bar flavors. Proving to me that everyone who works at the company must eat brownies all day. While posting the pic on Twitter was a fun idea, more importantly, I am pretty sure everyone will be making a batch of brownies this weekend.

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