Jim Davidson


As an expert in retail and all things ecommerce, Jim brings over 15 years of experience in online marketing and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. His articles can be found in publications such as DMNews, ClickZ, TotalRetail and Multichannel Merchant.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Pre-Holiday Power-Up: Building Better Subscriber Profiles

| Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Holiday Planning: Easy as a Day at the Beach

| Jim Davidson

It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.