Ranga Bodla
Ranga has over 20 years of combined product management and marketing experience in the software technology industry. As the Head of Industry Marketing for NetSuite, he is charged with driving the overall strategy and go-to-market success across all of NetSuite’s industries. Prior to joining NetSuite, Ranga led a global team focused on the successful go-to-market of SAP’s Governance Risk and Compliance Solutions. Prior to his role at SAP, he led Product Management and Marketing at Pilot Software (acquired by SAP).
The pandemic has accelerated customer experience and convenience trends that were previously gaining momentum. Now, some of those trends have become essential for businesses to offer safe shopping experiences. To know which ones are worth investing in, recognize which are fads and which will prevail long past next year.
The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.
With a critical eye on spending, many brands are leaning on simple, effective and timely marketing campaigns. This strategy is exactly what you should be doing. Understanding which marketing channels give the biggest bang for the buck can go a long way. Here are 3 easy marketing strategies that will help your business now.
You wouldn’t normally think of cloud business management software in relation to coffee. But for San Francisco-based Philz Coffee, brewing a perfect cup of coffee very much depends on having the right data and processes in place.