B2B ARCHIVE

Website Usability Testing Boosts Profitability for B-to-Bs  Sep 20, 2012 4:43 PM By Richard H. Levey

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.

5 Tips for Cleaner B-to-b Email Data  Aug 12, 2012 7:07 AM By Mary Ann Kleinfelter

Wise marketers have discovered that cleaning b-to-b data, especially physical locations and/or email addresses is well worth it because you can save money. You can make better decisions using clean data, and you can make a better impression with customers when they see you take good care of their data. You can even personalize offers, making them more relevant and increasing sales.

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

New Pig Turns Its Snout at Traditional B-to-b Catalogs  Jul 19, 2012 9:33 PM By Erin Lynch

When it comes to traditional business-to-business catalogs things can get boring. It’s generally pages and pages filled with products, prices and a few images of putting those products to use. Generally most business-to-business sellers take the simple and safe approach, but there is one company, New Pig, that refuses to stay inside the lines.

Twitterific Tweets from the MeritDirect Co-op  Jul 13, 2012 11:04 PM By Tim Parry

The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:

How to Get Started in B-to-B Social Media  Jul 12, 2012 3:39 PM By Mary Ann Kleinfelter

An easy way to answer the second question is to look at one of the major choices of social media for b-to-b marketers, LinkedIn. It has been reported that LinkedIn, while clearly not the size of other, larger social media channels, is growing at a faster rate and produces high quality visit-to-lead conversion rates.

The Role of Your Sales Team in B-to-B Ecommerce  Jul 05, 2012 1:42 AM By Bill Onion

Any business-to-business organization deploying an ecommerce site that forgets its sales personnel is asking for trouble.

5 Low Cost Tips to Boost B-to-B Retention  Jun 15, 2012 10:17 PM By Mary Ann Kleinfelter

Because of the high cost today of generating business-to-business leads and customers today, retention is critical. Even though it is critical, you know you cannot spend more than you can recover in ROI. How do you boost retention and achieve a good ROI?

What Lies Ahead for AmazonSupply?  Jun 02, 2012 7:20 AM By Tim Parry

How will AmazonSupply.com will play out in the business-to-business marketplace? Here’s Monsoon Commerce vice president of marketing Casey Carey’s take.

How to Integrate ERP into your B-to-b Ecommerce Site  May 28, 2012 10:15 PM By Bill Onion

Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.






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