Cyber Weekend 2013 is in the books… kind of, sort of, since some merchants extended Cyber Monday sales into Tuesday, and others even declared the week ending Dec. 7 “Cyber Week.”
Though the National Retail Federation declared Thanksgiving weekend a down time for store sales, it was a record-setting five day stretch for ecommerce. And just as important, mobile commerce was a successful selling channel for merchants.
From customer service to social media to marketing plans, merchants were ready to roll online during the busiest stretch of the year.
Here’s a look at 10 things we learned about Cyber Weekend 2013.
Thanksgiving Day was an In-store Success
ShopperTrak estimates that, when compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8% to more than 1.07 billion store visits. Retail sales also increased by 2.3%, as shoppers spent an estimated total of $12.3 billion across the two days. But the numbers tell a very different story when viewing only data for Black Friday 2013. When compared to Black Friday last year, brick-and-mortar shopper traffic fell 11.4% and retail sales also decreased by 13.2%.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]
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