10 Things We Learned About Cyber Weekend 2013

Cyber Weekend 2013 is in the books… kind of, sort of, since some merchants extended Cyber Monday sales into Tuesday, and others even declared the week ending Dec. 7 “Cyber Week.”

Though the National Retail Federation declared Thanksgiving weekend a down time for store sales, it was a record-setting five day stretch for ecommerce. And just as important, mobile commerce was a successful selling channel for merchants.

From customer service to social media to marketing plans, merchants were ready to roll online during the busiest stretch of the year.

Here’s a look at 10 things we learned about Cyber Weekend 2013.

Thanksgiving Day was an In-store Success

shopping-turkeys

ShopperTrak estimates that, when compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8% to more than 1.07 billion store visits. Retail sales also increased by 2.3%, as shoppers spent an estimated total of $12.3 billion across the two days. But the numbers tell a very different story when viewing only data for Black Friday 2013. When compared to Black Friday last year, brick-and-mortar shopper traffic fell 11.4% and retail sales also decreased by 13.2%.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]
[Click the numbers, back, and next buttons to see all 10 things we learned about Cyber Weekend 2013]

red-next-button

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Comments are closed.