With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits
It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this
New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic
Bassett Furniture may have been founded in 1902, but that doesn’t mean the Greensboro, NC-based manufacturer/retailer isn’t willing to try something new.
Due to a steady decline in sales, the Winterthur Museum has suspended its gifts catalog indefinitely. The Winterthur, DE-based organization, which is
It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment
As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.