West Elm and Leesa Announce Partnership

| Dina Binney

West Elm announces its partnership with Leesa mattresses. The Leesa brand will be in 80+ West Elm locations in the U.S. and online. See what initiatives the brand is putting in place with this new partnership.

Parents Lagging with Back-to-School Shopping

| MCM Staff

The National Retail Federation reported that only 13 of parents have completed all their shopping while 23% had not started at all. See what other trends are expected this back-to-school season.

Macy’s Inc., Announces New President and Restructuring Plans

| MCM Staff

Macy’s, Inc. announced several changes intended to improve the company’s performance, including the hiring of Hal Lawton as president, the creation of a single simplified merchandising organization and an enhanced focus on the company’s data analytics capabilities. See how these plans will shift Macy’s business.

Sur La Table Names Billy May as New CEO

| MCM Staff

Sur La Table announced the appointment of Billy May as Chief Executive Officer. May, a fourth-generation retailer with over two decades of retail, digital marketing, and ecommerce experience, will also join the Board of Directors.

QVC and YouCam Makeup Team Up for TV-Mobile AR Shopping Experience

| MCM Staff

Perfect Corp. has partnered with QVC and Laura Geller New York to give mobile consumers the opportunity to virtually try on beauty products via artificial reality during live QVC broadcasts. Find out how QVC is making this happen in real time and how it views the potential for emerging AR technology.

American Apparel Launches New Ecommerce Site

| Daniela Forte

Eight months after being acquired by Canadian apparel company Gildan out of bankruptcy for $88 million, American Apparel has emerged as an ecommerce-only concern with a relaunch of its website. See what has stayed the same and what has changed about this new launch.