MULTICHANNEL MERCHANT » MARKETING
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you
Now that the holiday season is over, it
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line
It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel
The more things change on the front end dazzling new merchandise, cool Websites, innovative marketing campaigns the more they stay the same on the back
A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s