MULTICHANNEL MERCHANT » MARKETING
MarketingJan 01, 2007 10:30 PM By Sherry Chiger
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
MarketingDec 21, 2006 4:22 AM By Ken Magill
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
MarketingDec 21, 2006 2:46 AM By Jim Tierney
In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd
MarketingDec 21, 2006 1:51 AM By MCM staff
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
MarketingDec 21, 2006 1:17 AM By Jim Coogan
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
MarketingDec 20, 2006 9:06 PM By Mark Del Franco
In a deal designed to lower sourcing costs and improve gross margins, women
MarketingDec 20, 2006 8:45 PM By Heather Retzlaff
After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.
MarketingDec 20, 2006 8:28 PM By MCM staff
Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated
MarketingDec 20, 2006 8:09 PM By MCM staff
Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.
MarketingDec 18, 2006 7:37 PM By Steve Schultz
How do you know when you have had too much data lately? By and large, we have come to believe that more is better