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MULTICHANNEL MERCHANT » MARKETING
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum Those who cannot remember the past are condemned to repeat it and
by Niko Lutkins
Posted 3 days ago
by Liat Fuchs
Posted 4 days ago