MULTICHANNEL MERCHANT » MARKETING
Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty
When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include
Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry
Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar
The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers
According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected
It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking
The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.
In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.