MULTICHANNEL MERCHANT » MARKETING
In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign
Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they
Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company
With all the talk about the numerous sender authentication protocols, it
An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company
Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time
The Streamlined Sales and Use Tax Agreement (SSUTA) goes into effect Oct 1. What does that mean to you? For now, probably not much. On July 1, tax officials,
I recently had a yard sale, the first I’d ever held on my own. Most of the items were priced from 25 cents to $10. I was enjoying particularly lively
Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.
Database models tend to be remarkably resistant to nondramatic changes in creative and price, says Jim Wheaton, a principal in Chapel Hill, NC-based Wheaton Consulting Group. Therefore, as long as the fundamentals of your business remain reasonably stable and there is no change in the structure of the source data, models are likely to retain their potency for years.