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MULTICHANNEL MERCHANT » MARKETING
MarketingJul 01, 2006 9:30 PM By MCM staff
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
MarketingJul 01, 2006 9:30 PM By Jack Schmid
Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding
MarketingJul 01, 2006 9:30 PM By Ernie Schell
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
MarketingJul 01, 2006 9:30 PM By Jim Tierney
The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,
MarketingJul 01, 2006 9:30 PM By Sherry Chiger
As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.
MarketingJul 01, 2006 2:56 AM By Michael Della Penna
For many years e-mail marketers were an organization
MarketingJun 30, 2006 9:01 PM By MCM staff
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
MarketingJun 28, 2006 3:21 AM By Ken Magill
An as-yet little-noticed aspect of Google
MarketingJun 26, 2006 8:34 PM By Marc Fanelli
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
MarketingJun 26, 2006 8:30 PM By Tony Cox
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
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