Marketing ARCHIVE

Good calls for Wine Enthusiast  Oct 01, 2005 9:30 PM By Margery Weinstein

In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

Verifying B-to-B Mail  Sep 19, 2005 9:45 PM By Bernie Goldberg

Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company

Quick Tips for Improving E-mail Deliverability  Sep 12, 2005 6:43 PM By MCM staff

With all the talk about the numerous sender authentication protocols, it

The Answer Is in the Data  Sep 06, 2005 6:39 PM By David Ehrenthal

An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company

Promise privacy and security  Sep 01, 2005 9:30 PM By Jerry Cerasale

Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time

SSUTA: Much ado about little?  Sep 01, 2005 9:30 PM By John Fischer

The Streamlined Sales and Use Tax Agreement (SSUTA) goes into effect Oct 1. What does that mean to you? For now, probably not much. On July 1, tax officials,

The Price Is Right  Sep 01, 2005 9:30 PM By Leila Griffith

I recently had a yard sale, the first I’d ever held on my own. Most of the items were priced from 25 cents to $10. I was enjoying particularly lively

Abacus Report: Small Businesses Can Yield Big Returns  Aug 31, 2005 3:08 AM By MCM staff

Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.

When Is it Time to Rebuild a Model?  Aug 22, 2005 7:18 PM By MCM staff

Database models tend to be remarkably resistant to nondramatic changes in creative and price, says Jim Wheaton, a principal in Chapel Hill, NC-based Wheaton Consulting Group. Therefore, as long as the fundamentals of your business remain reasonably stable and there is no change in the structure of the source data, models are likely to retain their potency for years.






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