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Marketing ARCHIVE

New life for Lillian  Nov 01, 2006 10:30 PM By Jim Tierney

In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his

Cuddling Up to Comailing  Nov 01, 2006 10:30 PM By Jim Tierney

Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater

Home Depot Drops Two High-End Titles  Nov 01, 2006 9:07 PM By Tim Parry

The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.

A hopeful holiday  Nov 01, 2006 7:30 PM By MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

More Predictions of Strong Holiday Sales, but…  Nov 01, 2006 2:41 AM By MCM staff

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic

Financial Reports: IAC, Blue Nile  Nov 01, 2006 2:07 AM By MCM staff

The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.

Multichannel Campaigns: Making Your Data Meaningful  Oct 30, 2006 11:48 PM By MCM staff

To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful

Targeting Your B2B Lead Generation  Oct 30, 2006 11:42 PM By MCM staff

When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

‘Tis The Season to Lock Out Customer Data Breaches  Oct 30, 2006 11:31 PM By Gary Palgon

Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves






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