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Marketing ARCHIVE

LAKE CHAMPLAIN CHOCOLATES MOVING TO GREENER PASTURES  Nov 01, 2006 10:30 PM By Mark Del Franco

Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its

New life for Lillian  Nov 01, 2006 10:30 PM By Jim Tierney

In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his

Cuddling Up to Comailing  Nov 01, 2006 10:30 PM By Jim Tierney

Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

Caught in the Net  Nov 01, 2006 10:30 PM By Heather Retzlaff

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in

Creativity Comes Alive  Nov 01, 2006 10:30 PM By Andrea Syverson

The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself

NEW CATALOGS  Nov 01, 2006 10:30 PM By MCM staff

The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in

Guitar Center sells online at last  Nov 01, 2006 10:30 PM By Jim Tierney

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer






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