MULTICHANNEL MERCHANT » MARKETING
MarketingNov 20, 2006 8:24 PM By Guy Maser
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
MarketingNov 20, 2006 6:30 PM By MCM staff
By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.
MarketingNov 16, 2006 5:51 AM By MCM staff
Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.
MarketingNov 16, 2006 5:05 AM By Mark Del Franco
For those holding out hope that Congress will past postal reform legislation during its lame-duck session will have to wait a little longer, as the prospect of the bill coming to a vote this week is unlikely
MarketingNov 15, 2006 5:13 AM By Jim Tierney
MarketingNov 15, 2006 5:00 AM By MCM staff
Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.
MarketingNov 14, 2006 3:36 AM By MCM staff
In the weeks leading up to Thanksgiving and Black Friday, reporters and editors are flooded with news releases about
MarketingNov 13, 2006 10:18 PM By MCM staff
On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt.
MarketingNov 13, 2006 10:14 PM By MCM staff
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
MarketingNov 13, 2006 10:05 PM By MCM staff
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue