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Marketing ARCHIVE

TALES FROM THE FRONT  Feb 01, 2005 10:30 PM By MCM staff

Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December

The Five Keys to Successful Integrated Marketing  Jan 31, 2005 9:24 PM By MCM staff

If you take a deeper look at

NETSUITE KICKS OFF NEW YEAR WITH 50% DISCOUNT FOR SALESFORCE.COM DESERTERS  Jan 27, 2005 2:56 AM By MCM staff

SAN MATEO, CA – January 20, 2005 – NetSuite, Inc., started 2005 with a package of discounts and data migration offerings for companies considering or using salesforce.com’s stand-alone sales force automation (SFA) applications. For prospects considering …

Hundreds of QuickBooks Users Switch to NetSuite  Jan 13, 2005 4:26 AM By MCM staff

SAN MATEO, CA – January 6, 2005 – NetSuite, Inc., today announced that since
the launch of the company’s NetSuite Small Business in August 2004, hundreds
of companies using QuickBooks Pro have switched to NetSuite.

Sell them more*  Jan 01, 2005 10:30 PM By Greg Gianforte

Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so

The POS connection  Jan 01, 2005 10:30 PM By MCM staff

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is

Customer Service  Jan 01, 2005 10:30 PM By Rama Ramaswami

There’s very little the world can throw at U.S. consumers to keep them from spending money, a reporter for CNN/Money wrote in February 2003. Consumers

The Case for Private Promotional Databases  Dec 06, 2004 8:05 PM By MCM staff

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

The ABCs of RFM  Dec 06, 2004 8:02 PM By MCM staff

Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies

The Case for Private Promotional Databases  Dec 04, 2004 2:00 AM By MCM staff

 






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