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Marketing ARCHIVE

NETSUITE LAUNCHES NETCRM-SERVICES EDITION  Mar 10, 2005 12:40 AM By MCM staff

First On-Demand Client Relationship Management Application to Offer Features
Targeting Services Companies

2005 Retail Outlook Solid, Not Stellar  Mar 10, 2005 12:32 AM By Barbara Arnn

The Ernst & Young 2005 Retail and Consumer Products Industry Forecast is out, promising a fairly healthy year for retailers on the one hand, and a certain amount of deflation for manufacturers. Steady but not spectacular growth in the economy

Having His Say: Online vs. On-Demand Marketing Databases  Mar 07, 2005 8:15 PM By John Barth

No matter how you maintain your customer history, you certainly should have faster and smarter access to it.

Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.

Today we use terms such as

Four Tips for Profitable Multichannel Prospecting  Mar 07, 2005 8:08 PM By MCM staff

We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.

To help you find new customers profitably, Mark Traverso, vice president of list management, new business, and e-commerce at Pompano Beach, FL-based Lighthouse List Co., and Michele Volpe, vice president for Novato, CA-based list firm Media Source Solutions, offer some suggestions:

The Top 10 Supply Chain Improvement Strategies  Mar 02, 2005 11:27 PM By Jeff Morris

Changes in the supply chain world occurring too quickly for you?

Ernst & Young Consumer Trends Report  Mar 02, 2005 2:35 AM By Barbara Arnn

Ernst & Young

SPAM WARS: THE SECOND FRONT  Mar 01, 2005 10:30 PM By Keith Wardell

The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new

Luxury lives  Mar 01, 2005 10:30 PM By Mark Del Franco

It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO

The Price of discounting  Mar 01, 2005 10:30 PM By MCM staff

Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who






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