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Marketing ARCHIVE

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for

Replacing the Missing Link  Apr 01, 2000 10:30 PM By Curt Barry

On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

A Cornerstone by any other name…  Mar 01, 2000 10:30 PM By John Greenberger

This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our

MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart  Mar 01, 2000 10:30 PM By Randy Dow

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing

PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION  Mar 01, 2000 10:30 PM By MCM staff

The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.

The annual best and worst of catalog copy  Jan 01, 2000 10:30 PM By Herschell Gordon Lewis

This job gets tougher and tougher. In the year 2000, online catalogs not only are achieving equivalence (and maybe, within the next five years, dominance);

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative






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