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MULTICHANNEL MERCHANT » MARKETING
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.
Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.
Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.
So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period:
Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.
This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?
This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital.
Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.
While the headline of this blog post claims I have no idea who Derek Jeter is, that is not completely true. I do in fact know who he is and why at the moment the world is all abuzz about him.
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