Marketing ARCHIVE

29% of Consumers Will Shop Online for Mother’s Day  Apr 29, 2014 1:19 PM By Daniela Forte

Shoppers will be shopping online this Mother’s Day. A survey by the NRF revealed consumers will spend an average of $162.94, a decrease from $168.94 in 2013 for Mother’s Day gifts. Total spending is expected to reach $19.9 billion.

Alex and Ani Talks About Its Rapid Growth  Apr 28, 2014 4:00 PM By Daniela Forte

Alex and Ani, best known for its expandable charm bracelets and other jewelry pieces that promote positive energy, has quickly become a household name among young women. And its growth continues to move at a rapid pace.

Why You Need Seamless Integration Through Each Retail Channel  Apr 28, 2014 11:50 AM By Michele Salerno

With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.

Native Mobile Messaging Is Growing  Apr 28, 2014 10:50 AM By Tim Parry

Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.

Soaring to New Heights with Superior Site Search  Apr 23, 2014 1:28 PM By Tim Parry

Your search box is a great discovery tool. Of course it helps your site visitors discover the products and information they seek, but it helps you learn about your customers too.

Barneys New York Releases iPad App  Apr 22, 2014 10:00 AM By Tim Parry

The app allows users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, and provides background and insight into purchases.

Acme Tools Launches Mobile Commerce Site  Apr 22, 2014 7:23 AM By Tim Parry

The new Acme Tools mobile site is designed to reduce load time and enhance the user’s experience making it easier to browse, search and purchase using a smartphone.

Steve Madden Re-launches Website  Apr 19, 2014 1:55 PM By Tim Parry

The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.

4 Steps to Make the Most of your Mobile Strategies  Apr 19, 2014 12:12 PM By Janet Jaiswal

Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.

Regis Launches ShopRegis Tab on UK Site  Apr 19, 2014 8:22 AM By MCM Staff

The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair… and serves an omnichannel purpose.






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