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Marketing ARCHIVE

Brand Lessons for the New Retail World  Jan 25, 2016 4:39 PM By Aliza Pollack

With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.

Week in Review: JCPenney is Bringing Back Appliances  Jan 21, 2016 2:52 PM By MCM Staff

After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for major appliance options on jcp.com.

4 Ecommerce Ideas That Will Rev All Your Channels  Jan 16, 2016 5:26 PM By Susan Wall

Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.

3 Trends in Retail Email Marketing to Watch in 2016  Jan 13, 2016 2:34 PM By Garin Hobbs

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.

Why Ad-Blocking is Great News For Digital Marketing  Jan 11, 2016 11:09 AM By Richard Jones

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking.

Week in Review: Macy’s Downfall Sends an Omnichannel Message  Jan 07, 2016 3:06 PM By MCM Staff

Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.

It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.

But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.

How to Win Over the Hearts, Minds, and Business from Millennial Shoppers  Jan 07, 2016 1:28 PM By Zeke Hamdani

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

4 Steps to Rekindle the Spark in 2016  Dec 30, 2015 2:23 PM By Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.






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