Marketing ARCHIVE

State of Retailing Online: Mobile Tops 2014 Priority List  Jan 30, 2014 7:24 AM By MCM Staff

According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.

3 Trends from CES that will Shape Retail in 2014  Jan 29, 2014 6:53 AM By Bernard Luthi

Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.

Personalization is Key to Snagging Valentine’s Day Shoppers  Jan 28, 2014 11:54 AM By Tim Parry

The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.

RadioShack Unveils New “Do-It-Together” Brand Positioning  Jan 27, 2014 11:28 AM By MCM Staff

“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.

Radio Systems Corporation to Partner with Channel IQ  Jan 27, 2014 11:10 AM By MCM Staff

Radio Systems Corporation has announced its partnership with Channel IQ, leading provider of online retail business intelligence, brand protection, retailer verification, and channel management software applications.

Mobile Commerce Tip Sheet  Jan 24, 2014 10:39 AM By MCM Staff

Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.

Grainger’s Ecommerce Sales Pass $3 Billion in 2013  Jan 24, 2014 10:00 AM By MCM Staff

Grainger’s online presence faired very well in 2013, earning the B2B merchant $3 billion in ecommerce sales alone, according to its annual financial report. Overall, Grainger saw a 5% increase in total sales, equating to $9.4 billion, however, the merchant said its ecommerce presence represent “the fastest growing and most profitable channel in the business.”

B2B Merchants Adapt to B2C Generation  Jan 23, 2014 5:04 PM By Tim Parry

No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.

Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:17 PM By Daniela Forte

A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.

Thinking About Expanding Into China? What You Need to Know  Jan 21, 2014 3:37 PM By Daniela Forte

Are you thinking about expanding globally into China with your brand? There may be some things you will want to think about before entering into the Chinese market with your business.






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