Clarks Americas Teams Up With Invodo Video Solutions for Best In-Store Experience

Content Manager

Clarks Americas, a global designer and footwear retailer, has teamed up with Invodo to focus on creating the best in-store experience through video, according to a release from Invodo.

The retailer has revamped its site by offering product videos that include how it could apply to the consumer lifestyle other than relying on text, still photography, and descriptions, according to the release.

“Video clearly has value – both to our consumers who can acquire the information they seek to guide them to purchase, and to Clarks for its significant return on investment,” claims Rick Almeida, director of eCommerce at Clarks Americas, according to Invodo.

There are two key benefits of the content-centric strategy emerged according to Invodo.

  • Shoe shoppers engage with video. Invodo’s Conversion Tracking and Watch Metrics featured shows that an impressive 7% of visitors of Clarks USA product pages viewed video and that three out of four viewers watched to 90% completion.
  • Video drives purchases. Shoppers who watch videos are five times more likely to make a purchase.

Video brings the in-store experience online and conveys unique product benefits and value in a meaningful way that converts.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.