Shop.org: Online Sales Will Grow 12% This Holiday

It looks like another bright holiday season is on the horizon for ecommerce. Shop.org said today that it expects online sales to grow 12% over last holiday season to as much as $96 billion.

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“Online retail has been a bright spot for years and we don’t expect that trend to change anytime soon, especially with the growth in mobile,” National Retail Federation president and CEO Matthew Shay said in a statement. “Aside from the convenience, shoppers look to the holiday season to take advantage of retailers’ increased digital offerings.”

In addition to enhancing the site experience, retailers have spent the year investing in optimizing their mobile and social platforms, just what holiday shoppers are looking for.”

Shop.org’s estimates are based on data collected by the U.S. Department of Commerce, the Federal Reserve, U.S. Census, The Conference Board and NRF calculations. These include personal income and spending, consumer credit, consumer confidence, and previous monthly retail reports.

This is the first time Shop.org, a division of the NRF, has released its own online sales forecast separate from the NRF.

Tempered by political and fiscal uncertainties but supported by signs of improvement in consumer confidence, the NRF said holiday sales across all channels this year will increase 4.1% to $586.1 billion.

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