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MULTICHANNEL MERCHANT » EXECUTIVE
London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the
U.S. marketers aren
Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country
Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping
Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the
Three days after Valentine’s Day, in the middle of a typical New England winter, The Boston Globe reached out and punched many of us Vermonters in the
The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.
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