Executive ARCHIVE

Tips for Mailing Overseas  Dec 06, 2004 7:40 PM By MCM staff

After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year

Mailers Mining the Massive Market of Asia  Dec 01, 2004 10:30 PM By Margery Weinstein

In the age of the global village, it’s no longer unusual for catalogers to mail beyond their borders. A growing number are taking their multinational

Airgas Acquires Assets of Welding Supply House  Sep 02, 2004 12:29 AM By MCM staff

Industrial gases and welding safety supplies cataloger Airgas on Sept. 1 acquired the assets and operations of Welding Supply House, specifically Welding Supply

After the Show Then What?  Aug 15, 2004 9:30 PM By Andrea Syverson

You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched

‘Tis the Season to Hire  Aug 01, 2004 9:30 PM By Margery Weinstein

Even companies forced to make layoffs last year are hiring seasonal workers. Freeport, ME-based L.L. Bean, for instance, eliminated around 500 positions

Adieu to Rue de France Catalog  Aug 01, 2004 9:30 PM By Mark Del Franco

It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life

A Touch of Serendipity  Jul 01, 2004 9:30 PM By Herschell Gordon Lewis

We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century

A System to Tackle Tough DM Tasks  Jun 01, 2004 9:30 PM By Ernie Schell

When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond

A Proper Handle on Returns  Jun 01, 2004 9:30 PM By Margery Weinstein

Delray Beach, FL-based women’s apparel cataloger Boston Proper two years ago developed a software system to help with its biggest inventory management

Tips for Taking on the Goliaths  Feb 02, 2004 10:30 PM By MCM staff

Fears that supersellers such as Wal-Mart and Amazon.com, with their mammoth buying power and nearly impossible to beat prices, will make smaller marketers






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