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Executive ARCHIVE

Sacre Bleu! New Suppression Tool for France  Nov 14, 2005 8:46 PM By MCM staff

Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country

eBags goes Deutsch  Nov 01, 2005 10:30 PM By Ken Magill

Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping

U.K. Mailer Adds to Catalog Stable  Aug 03, 2005 1:30 AM By MCM staff

Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.

Why Now Is the Time to Mail to Japan, Part 2  Jul 25, 2005 7:15 AM By Saul Fleischman

Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world

Why Now Is the Time to Mail into Japan  Jul 18, 2005 9:31 PM By Saul Fleischman

Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the

LEAVING HOME  Jun 01, 2005 9:30 PM By MCM staff

Three days after Valentine’s Day, in the middle of a typical New England winter, The Boston Globe reached out and punched many of us Vermonters in the

Seeking overseas lists  Jun 01, 2005 9:30 PM By Mark Bridges

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

International Update: Go, Canada  Apr 25, 2005 7:35 PM By MCM staff

There

Airgas to Acquire Kanox  Mar 23, 2005 2:34 AM By MCM staff

Radnor, PA-based medical and industrial welding metals conglomerate Airgas signed a letter of intent to acquire Hutchinson, KS-based Kanox, a distributor of packaged gases and welding hard goods.






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