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Executive ARCHIVE

Seeking overseas lists  Jun 01, 2005 9:30 PM By Mark Bridges

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

International Update: Go, Canada  Apr 25, 2005 7:35 PM By MCM staff

There

Airgas to Acquire Kanox  Mar 23, 2005 2:34 AM By MCM staff

Radnor, PA-based medical and industrial welding metals conglomerate Airgas signed a letter of intent to acquire Hutchinson, KS-based Kanox, a distributor of packaged gases and welding hard goods.

ALC and Millard Launch Data Portal  Mar 14, 2005 8:08 PM By MCM staff

Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.

Tips for E-mail Tests  Jan 24, 2005 10:51 PM By MCM staff

Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn

TJX goes multichannel at last  Jan 01, 2005 10:30 PM By Heather Retzlaff

Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s

Seeking overseas success  Jan 01, 2005 10:30 PM By Mark Del Franco

After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark

Airgas Acquires Two Local Distributors  Dec 09, 2004 1:35 AM By MCM staff

Welding metals and gasses distributor Airgas completed its 10th and 11th acquisitions of its fiscal year, which began in April.

Tips for Mailing Overseas  Dec 06, 2004 7:40 PM By MCM staff

After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year






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