There are notable increases in pageviews, unique visitors and impressions from Black Friday thought Cyber Monday. This infographic by Bazaarvoice also highlights specific products where review content influenced shopping behavior.
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?