MULTICHANNEL MERCHANT » INFOGRAPHICS
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.
When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.
Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
Social Q & A connects shoppers to past customers through questions and answers. So how does it work? Products are for sale on an ecommerce site, according to this infographic by TurnToNetworks.com. Shoppers submit questions about the product. The questions are e-mailed to a selection of past customers who actually bought the product. Those customers return to the store site to answer the shopper questions. Answers are added to the product page and emailed to the shopper.
It’s never fun to see a customer take their business elsewhere, but it does happen. In this infographic from 360 Connext, you will learn a few simple techniques that will make it easier for your customer to give you, and your brand, a second chance.
Understanding how tablet shoppers differ from those on desktop and smartphone is an important first step for retailers, says Aaron Wadler, Founder and CEO of ShopPad. This infographic tracks online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods, and jewelry between Nov. 25 and Dec. 25.