MULTICHANNEL MERCHANT » INFOGRAPHICS
Strategies for social engagement appear to vary greatly from retailer to retailer
With the holiday season quickly approaching, it is more important than ever to get your site holiday ready. In this infographic by Guidance you will learn about the state of ecommerce, the evolution of mcommerce, and best practices for site optimization.
Based on industry-wide consumer confidence data points, analyst forecasts and proprietary numbers, the Couch Commerce Index is calculated using indicators of tablet commerce, specifically measuring change in overall economic consumer confidence, growth in tablet penetration, and change in shopper engagement and conversion rates.
For ages, people have asked peers they trust for recommendations on products and services. Today, whether it
We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Greystripe has found significant differences in the purchasing behavior of mobile shoppers and traditional in-store shoppers. This infographic gives you alook at the highly-desirable traits possessed by mobile shoppers.