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Infographics ARCHIVE

How Instagram and Twitter Can Affect Your Brand Engagement  Mar 05, 2013 9:38 AM By Erin Lynch

When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.

The Shopping Trends of the Working Consumer  Feb 13, 2013 1:55 PM By MCM staff

Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Social Q & A For Online Shopping  Feb 04, 2013 2:22 PM By MCM staff

Social Q & A connects shoppers to past customers through questions and answers. So how does it work? Products are for sale on an ecommerce site, according to this infographic by TurnToNetworks.com. Shoppers submit questions about the product. The questions are e-mailed to a selection of past customers who actually bought the product. Those customers return to the store site to answer the shopper questions. Answers are added to the product page and emailed to the shopper.

How to Win Your Customers Back  Feb 04, 2013 1:06 PM By MCM staff

It’s never fun to see a customer take their business elsewhere, but it does happen. In this infographic from 360 Connext, you will learn a few simple techniques that will make it easier for your customer to give you, and your brand, a second chance.

Holiday Roundup Reveals Tablet Shoppers’ Unique Usage  Feb 03, 2013 1:29 PM By MCM staff

Understanding how tablet shoppers differ from those on desktop and smartphone is an important first step for retailers, says Aaron Wadler, Founder and CEO of ShopPad. This infographic tracks online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods, and jewelry between Nov. 25 and Dec. 25.

Keeping Customers Safe with Trustmarks  Feb 03, 2013 1:10 PM By MCM staff

As online commerce has flourished, so have the security risks associated with it. With shoppers more anxious than ever about sharing personal information online, merchants must find a way to eliminate doubts and keep financial information secure. In this infographic, McAfee breaks down the benefits of trustmarks by the numbers and illustrate potential consequences of not having them on your site.

How to Dominate the First 100 Days in a Foreign Market  Jan 28, 2013 4:27 PM By MCM staff

Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. This infographic from Marketo will help guide you through your priorities in the first 100 days of your international market expansion.

How Mobile Devices Change Consumer Shopping Behavior  Jan 28, 2013 3:39 PM By MCM staff

According to research by Yesmail Interactive, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices. Yesmail’s research shows that 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from Yesmail’s research.

Search and Deploy: The B2B Marketing Trends of 2012  Jan 23, 2013 4:29 PM By MCM staff

The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.






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