Why Promoted Posts Are a Win Among Millennials

More than one in three millennials today have made a purchase based on promoted posts and 30% of the U.S. consumers reported to have made a purchase decision on this type of content.  This infographic by Collective Bias, an Inmar Company, shows that 40% of consumers use social media daily, while 25% of consumers use social media multiple times a day and 33% of millennials use social media multiple times a day.  The results revealed that information is important, quality is queen and favored brands get a boost.