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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsJan 14, 2013 10:10 AM By Dr. Melody King
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
Data & AnalyticsJan 06, 2013 3:48 PM By MCM staff
RTP-based Triangle Angel Partners (TAP) was the newest funding group to join existing investors, including Idea Fund Partners and Bruce Boehm, formerly of US Venture Partners, in Windsor Circle’s Series A funding round, which includes $685,000 of funds recently raised, plus the conversion of a Convertible Note of $405,000.
Data & AnalyticsJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
Data & AnalyticsJan 03, 2013 10:19 PM By Fred Lizza
During the last year, we
Data & AnalyticsDec 28, 2012 10:56 PM By Dan Darnell
Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.
Data & AnalyticsDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
Data & AnalyticsDec 28, 2012 2:07 AM By Michael Chuma
Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
Data & AnalyticsDec 18, 2012 11:18 PM By Erin Lynch
While various shipping options such as same-day delivery and in-store pickup are becoming common place for many retailers, the concepts are beginning to change the way consumers shop. Here are a few tips from Shop.org on how to master your fulfillment options to best meet your customers needs.
Data & AnalyticsDec 17, 2012 11:29 PM By Eric Bosco
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
Data & AnalyticsDec 14, 2012 7:01 PM By MCM staff
Innotrac Corporation announced the results of its latest SmartHub eCommerce benchmark analysis, which was based on a sampling of orders placed in August of this year. The report evaluated over 100 merchants across 56 data points, tracking the entire eCommerce experience from ordering, to shipping, packaging, customer service, and returns.
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by Andy Henshaw
Posted 5 days ago