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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsFeb 06, 2013 8:59 AM By Erin Lynch
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.
Data & AnalyticsJan 30, 2013 10:36 AM By MCM staff
Apparel and accessories seller GUESS will leverage VendorNet’s StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick and mortar locations.
Data & AnalyticsJan 30, 2013 9:39 AM By MCM staff
Amazon.com today announced plans to open three new fulfillment centers in the state of Texas, creating more than 1,000 jobs. The sites, which will utilize advanced technology to help fulfill customer orders, will be located in the cities of Coppell, Haslet and Schertz.
Data & AnalyticsJan 28, 2013 3:28 PM By Ryan Sloan
In the age of big data and big data analytics, the way towards better utilizing transaction data lies in narrowing the lens from a period of years and days, down to seconds. If we know when people tend to make purchases or how much they are spending at a given time of day, than we can better coordinate email promotions to reach more potential buyers with higher value. Here’s why a well-timed email can encourage a customer to spend more, convince a customer teetering on the edge to click “buy,” or convince someone to buy from you, rather than a competitor.
Data & AnalyticsJan 28, 2013 3:08 PM By Mark Simpson
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
Data & AnalyticsJan 28, 2013 1:53 PM By Bob Moul
When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.
Data & AnalyticsJan 23, 2013 11:43 AM By Mike DeFabis
Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.
Data & AnalyticsJan 22, 2013 11:37 AM By MCM staff
Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.
Data & AnalyticsJan 22, 2013 9:53 AM By MCM staff
The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.
Data & AnalyticsJan 21, 2013 7:21 AM By Tim Parry
Vendors and suppliers to bricks and mortar retailers saw the NRF Annual Convention & EXPO in New York, which was attended by more than 27,000 people last week, as a golden opportunity to get 2013 off on the right foot.
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