A Gap in the Channels

Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful women sporting the company’s chunk turtleneck, it says “Shop Gap three ways: go to gap.com, call 1-800-Gap-Style or stop by any Gap store in the U.S.” This makes Gap a multichannel marketer as far as we’re concerned. So why doesn’t Gap just go ahead and launch a catalog? We’re waiting….

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.