B2BMar 01, 2008 10:30 PM By Tim Parry
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business
B2BFeb 20, 2008 1:26 AM By Bill Singleton
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.
B2BFeb 11, 2008 2:10 AM By MCM staff
B2BJan 23, 2008 11:19 PM By MCM staff
Vernon Hills, IL-based computer reseller CDW Corp. turned in a record-setting performance in 2007.
B2BDec 10, 2007 9:03 PM By MCM staff
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.
B2BDec 06, 2007 1:43 AM By Tim Parry
Office supply cataloger Staples is giving its contract customers an option: paper or online.
B2BNov 05, 2007 9:57 PM By MCM staff
Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.
B2BNov 01, 2007 9:30 PM By MCM staff
Want to make your customers happy? Stop selling for a minute and give them something to read. It can be detailed product information or even jokes. But it may be time to learn what other b-to-b merchants already know: that content is king.
B2BNov 01, 2007 9:30 PM By Mark Del Franco
Caswell-Massey, a multichannel marketer of luxury personal grooming products, has changed hands again. Private equity firm The Equitium Group on Sept. 21 acquired the cataloger/retailer/wholesaler.
B2BOct 25, 2007 2:59 AM By MCM staff
Maintenance repair and operations (MRO) supplier MSC Industrial Direct turned in a stellar fourth quarter. For the three months ended Sept. 1, the Melville, NY-based merchant of maintenance, repair, and operations supplies recorded net sales of $450.5 million, a 16.7% increase over $385.9 million for the same period last year. Its net income soared nearly 39%, to $47.4 million from $34.1 million last year.
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