Case Study: Social Referral Program Helps J. Hilburn

Custom-tailored menswear seller J. Hilburn has traditionally relied on referrals from their personal stylists for new customer acquisition. But they knew their customer base was also generating referrals, and wanted a way to identify, empower and reward these brand advocates.

In September, J. Hilburn launched a formal social referral program with engagement platform provider Extole. The merchant offered a $50 store credit for the referrer and $50 off the first order for the person who was referred.

Customers could refer their friends via Facebook, Twitter, email and a personal URL and J. Hilburn promoted the program via its website, email marketing and through personal style advisors.

Within the first 45 days of the program:

  • More than 1,000 brand advocates were identified
  • Each advocate shared with an average of 12 friends
  • The campaign generated more than 10,000 social shares across Facebook, Twitter and emails
  • The referrals drove 600 new transactions, worth about $250,000 in sales, with an average order value of more than $135.

J. Hilburn promoted the program via its website, email and personal style advisors. The campaign has been distributed about 13,000 times to date, and email represents roughly 9,000 of that.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.