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The American Catalog Mailers Association wants its members with ties to Republican congressional districts to contact their elected officials and voice their displeasure regarding the annual rate increase for catalogs contained in H.R. 2309.
One month after launching two digital catalogs, intimate apparel merchant Bare Necessities has launched a new digital catalog for Chantelle, a French lingerie brand.
By now, if you
Multititle mailer Potpourri Group has purchased dog accessories merchant FetchDog
Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.
While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these
Based on the results of the MCM Outlook 2012-13 Survey
Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.
The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort