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CRMFeb 01, 2007 1:41 AM By Michael Greenberg
Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.
CRMJan 01, 2007 10:30 PM By Greg Anderson
Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support
CRMDec 13, 2006 3:56 AM By Sheri Teodoru
Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,
CRMDec 12, 2006 9:53 PM By Greg Anderson
Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support telephone, e-mail, and the Web. Multiple technologies must be integrated with a single goal: to improve the way a company does business by enhancing the customer relationship through enriching the quality of the contact.
CRMDec 12, 2006 12:39 AM By Frank Vaculin
An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.
CRMDec 01, 2006 10:30 PM By MCM staff
The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of
CRMNov 20, 2006 8:24 PM By Guy Maser
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
CRMOct 17, 2006 7:05 PM By Beth Negus Viveiros
(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important
CRMOct 11, 2006 8:26 PM By Claude Johnson
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
CRMOct 02, 2006 7:46 PM By Bill Singleton
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers