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CRMDec 22, 2011 12:33 AM By Kathryn Jackson
Identifying and improving performance measures connected to the success or failure of today
CRMDec 14, 2011 11:39 PM By Chris DeMartine
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
CRMDec 01, 2011 10:30 PM By MCM staff
Q&A with Neil Sexton, Brian Tilzer, Larry Davis, & Cam Balzer
CRMDec 01, 2011 10:30 PM By Ernie Schell
Cloud computing is enabling all kinds of businesses to buy Internet-based access to hosted software, infrastructure and platform services on an on-demand, elastic basis
CRMNov 17, 2011 4:17 AM By Ernie Schell
CRMNov 11, 2011 2:40 AM By MCM staff
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.
CRMOct 25, 2011 6:30 PM By Tim Parry
More than a year after Scott Silverman stepped down as its executive director, Shop.org has found his replacement. Vicki Cantrell, a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani and Gucci, was introduced to the Shop.org staff this morning as its new executive director and senior vice president-communities.
CRMOct 10, 2011 11:41 PM By MCM staff
As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.
CRMOct 01, 2011 9:30 PM By Curt Barry
Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount
CRMOct 01, 2011 9:30 PM By MCM staff
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values