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CRM ARCHIVE

What Recession?  May 01, 2009 9:30 PM By MCM staff

If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining

Getting Help From Hosted Contact Center Systems  Feb 25, 2009 3:03 AM By MCM staff

Cutting costs and improving customer service are everlasting business goals in any economy. With capital expense budgets shrinking, however, more organizations are adding a third goal to the list: extending the life of their existing contact center infrastructure. In other words, companies want to deliver better service at lower costs using the software and hardware they already own.

Buyers Guide Contact Form  Feb 05, 2009 11:36 PM By MCM staff

GET LISTED IN THE DIRECT MARKETING BUYERS GUIDE AND REACH THOUSANDS EVERY MONTH Summary: The buyers guide is the industry’s primary source of product & service suppliers for today’s leading direct marketers & multichannel merchants. Direct subscribers …

Two Key Ways to Know It’s Time to Purge Your Service Bureau  Jan 12, 2009 9:29 PM By Mark Swedlund

One relationship to examine as you look to trim costs is the one you have with your service bureau. Service bureaus are evolving

Think Before You Blast Those Follow-Up E-mails  Jan 12, 2009 9:25 PM By Jim Wheaton

There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail

Backword  Oct 01, 2008 9:30 PM By MCM staff

MEXICO’S POST OFFICE THINKS PINK THE POSTAL SERVICE IN MEXICO ISN’T KNOWN FOR ITS SERVICE. Now perhaps it will be known for the pink and lime-green uniforms

Converting Single-Channel Buyers Into Multis May Prove Costly  Sep 08, 2008 10:46 PM By Jim Wheaton

We know through statistics and stories that multichannel customers are far superior to those who have only ordered from a single channel

Systems: Overcoming integration hurdles  Sep 01, 2008 9:30 PM By Ernie Schell

Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and

For True Multichannel Integration, Consider the IPR Option  Aug 20, 2008 10:15 PM By Ernie Schell

There are two basic routes to true multi-channel integration.

U.K. Contact Centers Slow to Adopt Remote Agent Model  Jun 11, 2008 10:09 AM By MCM staff

Global communications company BT recently joined up with contact center technology company CosmoCom to promote adoption of green IT practices including the use of remote agents among contact centers in the U.K.






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