Upward Mobility  Oct 01, 2009 9:30 PM By Ken Magill

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could

How Customer Loyalty Differs Online  Aug 25, 2009 9:34 PM By Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

OMS Directory  Jun 01, 2009 9:30 PM By MCM staff

Abison Comprehensive Commerce Introduced: 2006 Version: 2.5.3 Company: Abison Contact: Scott A. Karlo, 888-877-3963,

The ideal multichannel org chart  May 01, 2009 9:30 PM By Francey Smith

Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via

BI systems across the enterprise  May 01, 2009 9:30 PM By Curt Barry

The most serious business information problem companies face is finding a single version of the truth. Many companies are installing best-of-breed systems

What Recession?  May 01, 2009 9:30 PM By MCM staff

If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining

Getting Help From Hosted Contact Center Systems  Feb 25, 2009 3:03 AM By MCM staff

Cutting costs and improving customer service are everlasting business goals in any economy. With capital expense budgets shrinking, however, more organizations are adding a third goal to the list: extending the life of their existing contact center infrastructure. In other words, companies want to deliver better service at lower costs using the software and hardware they already own.

Buyers Guide Contact Form  Feb 05, 2009 11:36 PM By MCM staff

GET LISTED IN THE DIRECT MARKETING BUYERS GUIDE AND REACH THOUSANDS EVERY MONTH Summary: The buyers guide is the industry’s primary source of product & service suppliers for today’s leading direct marketers & multichannel merchants. Direct subscribers …

Two Key Ways to Know It’s Time to Purge Your Service Bureau  Jan 12, 2009 9:29 PM By Mark Swedlund

One relationship to examine as you look to trim costs is the one you have with your service bureau. Service bureaus are evolving

Think Before You Blast Those Follow-Up E-mails  Jan 12, 2009 9:25 PM By Jim Wheaton

There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail

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