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CRMMay 01, 2009 9:30 PM By MCM staff
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
CRMFeb 25, 2009 3:03 AM By MCM staff
Cutting costs and improving customer service are everlasting business goals in any economy. With capital expense budgets shrinking, however, more organizations are adding a third goal to the list: extending the life of their existing contact center infrastructure. In other words, companies want to deliver better service at lower costs using the software and hardware they already own.
CRMFeb 05, 2009 11:36 PM By MCM staff
GET LISTED IN THE DIRECT MARKETING BUYERS GUIDE AND REACH THOUSANDS EVERY MONTH Summary: The buyers guide is the industry’s primary source of product & service suppliers for today’s leading direct marketers & multichannel merchants. Direct subscribers …
CRMJan 12, 2009 9:29 PM By Mark Swedlund
One relationship to examine as you look to trim costs is the one you have with your service bureau. Service bureaus are evolving
CRMJan 12, 2009 9:25 PM By Jim Wheaton
There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail
CRMOct 01, 2008 9:30 PM By MCM staff
MEXICO’S POST OFFICE THINKS PINK THE POSTAL SERVICE IN MEXICO ISN’T KNOWN FOR ITS SERVICE. Now perhaps it will be known for the pink and lime-green uniforms
CRMSep 08, 2008 10:46 PM By Jim Wheaton
We know through statistics and stories that multichannel customers are far superior to those who have only ordered from a single channel
CRMSep 01, 2008 9:30 PM By Ernie Schell
Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and
CRMAug 20, 2008 10:15 PM By Ernie Schell
There are two basic routes to true multi-channel integration.
CRMJun 11, 2008 10:09 AM By MCM staff
Global communications company BT recently joined up with contact center technology company CosmoCom to promote adoption of green IT practices including the use of remote agents among contact centers in the U.K.