Money’s tight, times are hard, and you may be thinking about staying home instead of attending the Annual Conference for Catalogers and Multichannel Merchants.
We can think of three reasons to attend ACCM (and none have to do with a chance to meet MULTICHANNEL MERCHANT editor-in-chief Melissa Dowling and senior writers Jim Tierney and Tim Parry – that’s just a bonus).
Reason 1: Monday intensives
On Monday, an all-star team of experts will talk about innovating and analyzing your merchandising mix.
The team will discuss 10 tools for planning online and offline merchandising strategies, which metrics matter most, how to leverage predictive merchandising tools, the usage of visuals, and much more.
Or if you’re seeking a new system, hit the afternoon technology session plus a review of a comprehensive list of must-have and should-have features and functionality for e-commerce sites.
Reason 2: Catalog and Website “check-ups”
Is your business sickly? Monday is the ever-the popular “Ask the Doctor” segment. You can sign up in advance for a catalog Website, database or e-mail marketing physical. Top marketing specialists will be available for private 20-minute one-on-one consultations. Imagine your problems being solved by the best brain-power in the industry.
And the Website Usability Labs are back on Tuesday. These offer a peek at what customers experience when they visit selected Websites. An attendee will navigate a site while the audience observes what is working and not working. Then, experts will offer solutions for improvement.
Reason 3: Creative sessions
Where else but ACCM are you going to get a lesson in creative? A session on Tuesday morning will focus on being “Kooky, Unconventional and Outrageous.” If you’re churning out dull, ordinary or just plain unimaginative copywriting, your customers will notice.
The session is designed to help you find new ways to strengthen the bond with your customers by telling your story and selling via unconventional copy; show off examples of successful e-mails, Websites and catalogs that break the stereotypes; and help you create ideas for making your messaging fresher, more interesting to your customer and more effective for your bottom line.
Need more? On Wednesday there’s a session on the new role of catalogs driving Web traffic in a multichannel world.
This is just a brief peek at all ACCM has to offer May 4 to May 7 at the Morial Convention Center in New Orleans. You can find out more about ACCM and register to attend the show by clicking here.