Rocker Nugent and Sportsman’s Guide Strike a Chord

South St. Paul, MN-based outdoor gear cataloger Sportsman’s Guide and rocker Ted Nugent are making beautiful music together. That’s because Nugent—an avid outdoorsman and outspoken Second Amendment advocate—writes a twice-monthly column called “Ted Nugent’s Spirit of the Wild” for the Sportsman’s Guide Website.

On the Website, which features numerous columns for anglers and hunters, Nugent’s column gets top billing—even over articles by Sportsman’s Guide founder Gary Olen.

Nugent recorded 29 albums between 1967 and 1997 and sold more than 30 million copies. He’s been an avid hunter for more than 40 years. On the Sportsman’s Guide Website, Nugent writes, “The future of the shooting sports in this country is in the hands of tomorrow’s outdoorsmen and women. The youth of America must be educated in the wholesome and valued world of hunting and conservation.”

Proving that everyone’s a marketer, devotees of the Motor City Madman can shop the Sportsman’s Guide Website and buy copies of his books, “God, Guns, & Rock ’n’ Roll” and “Kill It & Grill It, ” the latter featuring recipes for deer, elk, rabbit, and pheasant and written with his wife, Shemane.

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