Burpee Reaps Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

New names will lead us to a new universe of customers Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

Colorado Pen Writes Again  Mar 01, 2001 10:30 PM By MCM staff

Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5-but the filing had little effect on the Colorado Pen catalog.

Gifts Fit for a President  Mar 01, 2001 10:30 PM By Moira Cotlier

If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you. Gifts Fit for a President Now that the drama of the 2000 presidential

Ferreting Out Fraudulent Credit-Card Claims  Mar 01, 2001 10:30 PM By Mark Del Franco

Reduce chargebacks by identifying key risk factors Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion,

On the Scenes at Net.Marketing  Feb 28, 2001 10:30 PM By Moira Cotlier

Major Earthquake Rocks–and Halts–Conference Seattle–A major earthquake with an estimated magnitude of 7.0 hit the Pacific Northwest on Feb. 28 at about

Learn How to Grow Your Catalog Business!  Feb 28, 2001 10:30 PM By MCM staff

With the ever-changing world of catalog marketing and development, this industry has become a game of survival of the fittest. The Annual Catalog Conference

Call for Future Leaders!  Feb 28, 2001 10:30 PM By MCM staff

CATALOG AGE is looking for tomorrow’s leaders today. For a feature in our June Annual Catalog Conference issue, we’ll be profiling industry leaders of

Consumer Confidence Falls–Again  Feb 28, 2001 10:30 PM By MCM staff

New York–Consumer Confidence levels continue to free fall. The Consumer Confidence Outlook Index from New York-based market researcher The Conference

Collegiate Pacific Acquires Equipmart  Feb 28, 2001 10:30 PM By MCM staff

Dallas–Sports equipment marketer Collegiate Pacific (AMEX: BOO) has completed its acquisition of the assets of Katy, TX-based Equipmart, which designs

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