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News ARCHIVE

ONLINE SAKLES – Christmas in September?  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim

Catalyst, 1998 Cycling Guide  Sep 01, 1999 9:30 PM By Moira Pascale

The cover image of a suited-up cyclist pedaling through a sunny meadow “does a good job creating interest in the catalog’s products,” says one Annual

Not bugged by Y2K worries  Sep 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat are your Y2K concerns?None of the catalogers we spoke to this month claim to be particularly concerned with the possibility

Tweeks hits the road again  Sep 01, 1999 9:30 PM By Patricia Odell

Trying to sell merchandise for Porsches without using an image of one of the gleaming high-performance road machines on the catalog cover is, well, like

U.K. parent’s plans for Allied  Sep 01, 1999 9:30 PM By Patricia Odell

With its $380 million purchase of electronic components catalog Allied Electronics in June, U.K. cataloger Electrocomponents gained more than a $150 million

Crutchfield, Winter/Spring 1999  Sep 01, 1999 9:30 PM By Peter Girard

Inside! Sonic knockouts. Car audio that’ll rock your world.” With these cover lines, Crutchfield wastes no time positioning its catalog of consumer electronics

DIPLOMAT DIRECT SCORES $2 MILLION  Sep 01, 1999 9:30 PM By MCM staff

Diplomat Direct Marketing Corp., which produces the Lew Magram and Brownstone Studio women’s apparel catalogs, has received an additional $2 million under

Daniel Smith, Reference Catalog 1998/1999  Sep 01, 1999 9:30 PM By Sherry Chiger

What a daunting task it must be to create a “reference catalog” for artists. Not only must you sell an exhaustive range of media, but your color reproduction

NO FIGHTING THE POSTAL SERVICE  Sep 01, 1999 9:30 PM By MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,

Black Box, Fall/Winter 1998-1999  Sep 01, 1999 9:30 PM By Laura Beaudry

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This






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